More than marketing...

We are here to help your business succeed by listening to and answering your customer's needs.

With vast consumer demand and intent experience, we build deeper connections between brands and consumers through powerful, effective, data-rich and engaging consumer demand marketing.

Let's take the complication out of marketing strategy and implementation and gain maximum results for your brand today.

Our solutions

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Solutions tailored to your business

We take a unique approach to marketing, with holistic or modular services all underpinned by real-time data.

  • Consumer demand strategy
  • Audience needs profiling
  • Performance marketing
  • Owned asset optimisation
  • Content strategy and planning
  • Consulting, education and mentoring

With vast experience in:

We have successfully worked with a number of local and global brands within the following industries:

  • Health and pharmaceuticals
  • Retail / e-commerce
  • Automotive
  • Finance
  • Insurance
  • Higher education
  • FMCG
  • Pet
  • Technology

What we are super proud of

We are some fabulously smart, charismatic and nerdy individuals with some amazing things we'd like to share:


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Is your brand in a performance marketing plateau?

It's true. Brands that only rely on performance-oriented marketing can hit a growth plateau. This is where previously successful strategies become inefficient and return on ad spend (ROAS) falls. While we love performance marketing at Shaun Polidano Consulting, it shouldn't be the only channel you rely on for growth.

Google Analytics

GA4 vs Universal Analytics: What are the differences and my next steps?

On March 16, 2022, Google announced that it will cease supporting Universal Analytics on July 2023. Get up to speed on what to do next and discover how GA4 differs from Universal Analytics.

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The four truths of consumer intent

Last week we defined consumer intent and learned that understanding what motivates people is the key to winning more hearts, minds and dollars. This week we’ll dive a little deeper and explore the four truths of consumer intent. Truths that provide brands with the toolkit to better engage with their customers and grow their business.

Brands who we have worked with to become consumer demand powerhouses

Case Studies

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Ford Australia Ranger Raptor Teaser Launch

Saturday, 16th Oct

6,000 enquiries at a CPA of $0.66 AUD

Ilume packaging

ilume dog food

Monday, 20th Jun

A 233% increase in brand awareness with a 10% conversion rate

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Mercer Super: SEO Migration

Monday, 12th Sep

Answering common superation questions with a more intuitive, faster and responsive website has led to a 15% increase in SEO traffic.

Send us a message

Other ways to reach us

  • Address

    The Commons Cremorne
    10-20 Gwynne St, Cremorne VIC 3121

  • Email

    [email protected]

  • Phone


  • LinkedIn

    Shaun Polidano Consulting

  • Acknowledgement of Country

    Shaun Polidano Consulting acknowledges the Traditional Owners of Country throughout Australia and their continuing connection to land, sea and community. We pay our respects to them and their cultures; and to elders past, present and future.